Well there is one less empty space on East Hampton’s Main St. So who is it??? Who? Is it Hermes? Noooooooo! Is it Louis Vuitton? Nooooooooooo! Is it…. Lilly Pulitzer? HELLLLLOOOO! I said EAST HAMPTON not SOUTH! OK, here’s a hint. My mother in law … Mimi for those of you who know her… will be be tickled pink when she comes back from Boca about this news! Ok, enough. CHICOS! Now, for those of you who don’t know… it’s not a Mexican restaurant (that’s El Torito which would be great to have edible Mexican in East Hampton) it’s a woman’s clothing store! Call it a J. Crew for the mature woman. How does that sound!? I personally have never shopped at Chico’s although I do have a friend “______” who likes to occasionally wear Chico’s stuff but on Saturday evening’s only.

According to their website… “Chico’s was founded in 1983 as a small boutique selling Mexican folk art and cotton sweaters on Sanibel Island in Florida. Our friendly environment and unique styles connected with customers in a special way that quickly evolved into over 600 Chico’s boutiques nationwide, a monthly catalog, and round-the-clock shopping at www.chicos.com.” WHAT!?!?!? WARM AND FRIENDLY?!?!?!? This isn’t IOWA folks! It’s the Hamptons!!! Nice doesn’t play in these parts!!! I assume they’ll do attitude trainging for the East End clientle.

The location will be on the end of Main St., the former site of Prudential Douglas Elliman’s old stomping grounds. So the big question is why didn’t that other real estate company go into the spot? Apparently Fearless Leader along with Moose and Squirrel were spotted weeks ago measuring, designing and talking deals and then suddenly zippo!