memorial day

Sag Harbor Shuffles….. Plus Memorial Day – Benefit Update!

He former home of The Cuddy!

Big news in Sag Harbor, the site of the former Phao… The Cuddy… and whatever else… well it is now becoming a branded restaurant for Wolffer Wines.    Yes, I will miss The Cuddy’s burgers! Early reports had the property opening soon as a tasting room but I’ve heard it’s actually going to have a full blown menu and be a real restaurant.   It will have a “high profile” chef that has already signed on to get behind the grill… or the stove… or the deep fryer… whatever they’ll have!    No word on weather they’ll have a steady reserve of Wolffer Rose to last through the summer.   Remember last year, our rose cups runnith dry!

Meanwhile, don’t cry for Espresso Argentina… they’re coming back to town.   Yes, the home of the best turkey focaccia sandwiches ever..anywhere… will be going into the space formerly occupied by Cigar Bar…. hopefully they’ll get rid of stale beer and stale cigarette smell. The property was vacant for the past few seasons and is already undergoing renovations! So now, you can get your sandwich and have your Yummylicious too (you know the place that looks like a “Hello Kitty” brothel).

Finally, one of the big benefits for years in the Hamptons was The Miracle House Memorial Day Kickoff at Bridgehampton Surf and Tennis Club.   It was wall to wall people every year and guests mingled with celebrities like Taylor Dane, Andy Cohen and Cheyenne Jackson.   Well the organization which housed severely ill adults in NYC sadly shuttered last year.   It was a loss for the community in NYC and created a hole in the all important Hamptons benefit schedule.   Well now comes word that the date and the location have been reserved by the  LGBT Network of Long Island.   Tickets will start at a affordable $250 for the cocktail party and are already available with additional information on the organizations website!

IF YOU WANT TO RENT YOUR HOUSE IN THE HAMPTONS….. A FEW THINGS YOU SHOULD KNOW FIRST!

One of the great things about owning a home in the Hamptons is your ability to rent it out.    Yes, for some it’s a cash cow and can help off set most of your yearly expenses in just 3 short months.    But you better know what you’re doing.   If you rent to the wrong tenant or your house isn’t ready, you could end up making less than money than a romantic comedy with Katherine Heigl and Nicholas Cage.

So what do you need to know and how do you get the most money possible for your rental?  Well luckily Hamptons Chatter is here to tell you.

Price it Right – This is my rule of thumb…  if you just bought your house and it’s decorated and well maintained, you can expect about 4-5% the cost of the property for the Memorial Day to Labor Day period.   50% of that should be counted for the August rental.   For example, your Restoration Hardware decorated home you just bought for $1,000,000 should rent MD-LD for $50k or $25K for August.   This is not a hard and fast rule.  If your house is a few years old, ask an agent what they think would be a good rental price. It’s also not a science so adjusting the price as you get close to the season may be needed.

List your property properly –  First off, keep it as an open listing.  Unless you’re renting your home for $250k or more, most companies won’t even take an exclusive rental and that’s not a bad thing.   Agents are no different than anyone else and they’re looking to earn a living.   So if it’s between a $100k rental that’s an exclusive rental where the agent will have to give a chunk to the listing agent or an open listing where they get the lions share, which one do you think they’re going to show?   Most rental listings in the Hamptons are open listings, so keep yourself competitive.   But also know, unless you tell your agent to share the listing you’ll need to make sure every company has your home and at the right (same) price!

Busy, busy, busy!!  www.uglyhousephotos.com

Get the house ready to go – If agents are starting to show your house,  it should look like your tenants are moving in tomorrow.     Reduce the clutter around the house, make sure all of your photos and personal Nick-knacks are stored away and please, please, please keep it neat and clean.    Also, less is more…. if the house is overloaded with furniture that’s not a plus for most tenants, it will only make the property feel crowded and full.
your house if there are dirty dishes are in the sink and pet hair on all of the sofas (nobody wants to live in someone else’s dirt).   “Clean” is also a key word when it comes to decor.   Busy patterns or tons of floral bed spreads, pillow cushions or curtains will overwhelm some potential tenants.   While you’re taste may be good, it might not be for everyone.   That’s why   Do not show Baskin and Robbins has 31 flavors but you don’t need that many colors!

Make it and easy show – While I don’t suggest leaving a key under the mat (that’s a really bad idea for a number of reasons).   You have to make sure agents have easy access to your property.   Customers run late… HELLO, IF THINK YOU’RE IN THE HAMPTONS AND YOU DIDNT HIT TRAFFIC YOU’RE ONLY IN SHIRLEY…. and sometimes agents run late too so if it becomes to difficult to coordinate they’ll move on.  The best way to control access and make sure you get shown is to drop a key off with your local broker.  They’ll keep the key locked up and log who borrows and uses the key.   You could also buy a lock box or better yet buy a digital remote system where you can grant access to your home via your cell phone.  My personal favorite is the KEVO system, which you can buy easily enough on Amazon.

Get professional photos – If you want a good laugh, go through one of those “home for rent -by owner” sites.  Would you rent some of these homes?   I didn’t think so.  Bad photos are a home owners biggest enemy.   My advice is hire a professional photographer (call any agency they’ll recommend who to call) and then share these photos to all the agencies.   You have to spend money to make money and this particular expense is a no brainer to me.

Finally a few last points about “Hamptons Summer Renting” – if you use an agent to rent your house you’ll need to pay the commission and in most cases it’s 10% of the term of the lease.     It might seem like a lot but most agents screen their customers or get them via referral.  You’ll be less likely to get a bad egg tenant.     Also, most leases require that tenants will maintain the property while in residency, so make sure they use the folks who know the house… your housekeeper, your lawn guy, your pool person, etc.

Also, if you live in Southampton Town make sure to get a rental permit.  It’s not easy to do but it will protect you in the long run if you have problems with the tenant.

Now remember, I couldn’t cover everything in this brief posting but I hope its a helpful start.   I also know not everyone will agree with my advice so feel free to post what you think.

5 Big Reasons Your House Hasn’t Rented… Plus, News from the 31 Flavors!

So we’ve come to that time of the year when homeowners far and wide start calling real estate offices and saying, “How come nobody has rented OUR house?!”   Well, it’s never easy getting to the bottom of the issue but there are 5 points that seem to be the do or die of Hamptons rentals.    I’ve spoken to agents all over the east end and the common responses seem to be the following….

From badmlsphotos.com MESSY AND DATED!

1) Dated Interiors – Does your home look like a chic clean hotel room or your great aunts house that hasn’t been updated since after the Eisenhower administration?! Think about who the people are that rent for the summer season.  It’s mostly successful urban professionals who  want clean, modern and easy to maintain interiors.   Expensive rugs, white sofas and antique end tables may all look great but they scare the heck out of potential tenants who fear losing money (security deposits).   Just think about it this way, if you were checking into a hotel and it looked like your house, would you wan to stay there?    If not, go to Pottery Barn and get yourself some new digs.    It may not be everyone’s bag but it’s what rents!

2) Smells – Everyone loves the smell of “home” but if that involves wet dog or cigarettes, I can guarantee you nobody is going to want to rent your house.    But that doesn’t mean if you’re a dog lover (like me) or a smoker (like my dog) your out of luck.    Call a local carpet cleaner and have both the rugs and furniture done.    It’s also not a bad idea to cook some cookies before showing the house.    It’s not about the smell, although it don’t hurt.  It’s really about the cookies.  Brokers and agents always like to eat and when they’re happy the potential renters are happy (Hint: Chocolate Chip)!

Man’s best and smelliest friend!

3) Access – Make it easy for agents to show your property.     Be ready to show your house at any time or any day.    Thursday’s between 1-4 while good for you might not work for most agents.    Renting a home is going to be a bit of a task, you’re going to have to keep it clean while showing and be ready at a moments notice.   There’s a reason why you’re getting that big check, nothing in life is that easy!    If your really want to promote your house, think about hosting a weekend open house to encourage easy showing.

4) Be A Fair Landlord – Here’s something you might not have thought of but agents in the Hamptons talk to each other!  Now, how is that going to effect your chances for renting?   Well if last season you involved the agent in a war over a $2000 deduction for a broken coffee cup, odds are you’re a marked man or woman!    As I said in a previous blog, document the condition of your home but don’t look for the deposit to be an income generator!   There are landlords who have a reputation for being unpleasant and difficult and agents avoid showing these homes like the plague.    So you want a few names?  You’ll have to buy me a drink first! HA!

5) Price – ahhhhh the last and most important item on the list.   As a builder once told me on the east end, “there’s a butt for every seat…. it just depends on how much they’re willing to pay for the chair.”
You’re house doesn’t have to look like something from Architectural Digest but then again don’t ask the same price of the house that really was in the magazine!   If you’re curious about what price to ask for a summer rental, my generic rule of thumb has always been 3.5% to 5% of the value of the home for Memorial Day to Labor Day with August garnering half of that amount.     Now, I know not every agent or broker will agree with the formula but I’ve always found it’s a fairly good place to start.

Finally, speaking of open houses… yes I mentioned them in paragraph 3…. My best friends sister’s boyfriend’s brother’s girlfriend heard from this guy who knows this kid who’s going with the girl who spoke to the broker at the 31 Flavors last night who told me they heard I really don’t give out the I-
Pads at my open houses.  Well I have news for you… yes I do!   I always say agents show what they know and it’s my job to get them there!  That’s my promise to my sellers.  One thing that I’ve found that works is a good “give away.”   So don’t believe me ask Peter Moore of Corcoran, Mary Slattery of Corcoran, Ann Ciardullo of Sotheby’s, Nancy Howell of Corcoran or Justin Agnello of Douglas Elliman among others…. It’s the real deal!   So as for the gossip monger at the 31 Flavors,  “You’re still here?  It’s over.. it’s over.  Go Home!”